SEM I 4.0 Quiz Review

The state of being constant, reliable, and uniform in quality, performance and behavior is:

• Consistency

• Brand image

• Licensing

• Perishability

The characteristic of a product that is susceptible to decay, spoilage, and deterioration over time is:

• Perishability

• Consistency

• Owned Goods

• Licensed Merchandise

The ability to distinguish components, elements, or attributes of a product or service is:

• Rented Goods

• Consistency

• Separability

• Perishability

A tangible, physical product is a:

• Good

• Service

• Product

• Giveaway

An intangible, non-physical product is a:

• Good

• Service

• Rental

• Freebie

A place where an event, gathering, performance, or activity takes place is a:

• Stage

• Office

• House

• Venue

Products that are created/sold under a or license granted by the owner of an intellectual property are:

• Goods

• Services

• Licensed Merchandise

• Charitable Work

All the combined impressions and experiences associated with a particular person, company organization, or product is a:

• Brand

• Logo

• Slogan

• Trademark

The level of familiarity and recognition that consumers have with a particular brand is:

• Brand image

• Brand awareness

• Brand loyalty

• Brand equity

The overall impression, perceptions, and beliefs that consumers hold about a brand is:

• Brand image

• Brand awareness

• Brand equity

• Brand loyalty