MKT 1-8 The Characteristics, Motivations, and Behaviors

Which of the following is an example of an emotional buying motive?

• Buying a product because it is a good deal
• Buying a product because it is durable
• Buying a product because it is highly useful
• Buying a product because it brings joy

What is the primary factor that affects rational buying motives?

• Safety/Security
• Pride
• Love
• Desire

What is the main purpose of mobile commerce?

• To make it easier for businesses to sell products.
• To increase sales.
• To reach a younger audience.
• To make it easier for consumers to purchase products.

What is the main difference between shopping products and unsought products?

• Shopping products are purchased in-store while unsought products are purchased online.
• Shopping products are more focused on uniqueness while unsought products are more focused on price.
• Shopping products are common items while unsought products are unique items.
• Shopping products are more expensive than unsought products.

Which of the following is NOT a rational buying motive?

• Utility
• Economy
• Emulation
• Ambition

What is the main reason for the popularity of mobile commerce?

• People spend a lot of time on their phones.
• It is more secure than traditional commerce.
• It is more convenient than traditional commerce.
• It is cheaper than traditional commerce.

What is the main difference between shopping products and specialty products?

• Shopping products are purchased online while specialty products are purchased in-store.
• Shopping products are more expensive than specialty products.
• Shopping products are unique items while specialty products are common items.
• Shopping products are more focused on price while specialty products are more focused on uniqueness.

Which of the following is an emotional buying motive influencer?

• Safety/Security
• Economy
• Pride
• Productivity

What type of buying motive is based on psychological factors?

• Social buying motive
• Emotional buying motive
• Rational buying motive
• Esteem buying motive

What is the main purpose of influencer marketing?

• To promote products through word-of-mouth
• To reach a niche audience
• To engage with current consumers
• To attract new consumers