SEM1 Honors Final

Which of the following positions is a sport-marketing position:

• A.      Advertising director
• D.     Chief financial officer

Which of the following sport-marketing activities involves creating promotional copy for printed publications:

• A.      Advertising
• C.      Social Media

Which of the following marketing activities involves keeping detailed ticket sales records:

• A.      Ticket sales
• C.      Merchandising

Which of the following marketing activities involves answering fan mail for a sport organization:

• A.      Community relations
• D.     Promotions

Which of the following would be considered an event in event marketing:

• C.      A kindergarten class party
• D.     A restaurant opening

You’re in charge of hospitality for a play opening on Broadway. Which of the following would be your responsibility:

• A.      Designing posters
• D.     Reserving hotel rooms for special guests

When people make purchases on the basis of reason or logic, they are using rational buying motives.

• True

• False

When customers buy on the basis of their feelings or impulses, they are using emotional buying motives.

• True

• False

A prospect who wants to buy tickets for a white-water rafting trip to experience the adventure of the rapids has emotional buying motives.

• True

• False

The reasons that cause people to purchase products are called buying motivies.

• True

• False