
Marketing Research
Authored by Laura Boeckman
Business
9th Grade
Used 8+ times

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25 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The process and methods used to gather information, analyze it, and report findings related to marketing goods and services.
Quantitative Research
Qualitative Research
Marketing Research
Attitude Research
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Marketing Research helps determine what price to sell products
True
False
3.
FILL IN THE BLANK QUESTION
1 min • 1 pt
??? data is data obtained for the first time and used specifically for the particular problem or issue under study.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Data already collected for some purpose other than the current study.
Primary
Secondary
Attitude
Media
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Asking customers how they feel when they try on a new pair of jeans.
Quantitive
Qualitative
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the term for data that is collected specifically for the study at hand?
Primary
Secondary
Attitude
Media
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Is it true that Marketing Research can help in identifying potential markets?
True
False
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