Advertising Final Review Pt 1

What is a brand?

•  A small picture or symbol used to represent a company
  

• A catchy phrase used to promote a product or company

• The overall image and reputation of a company
  

• A type of advertising technique
  

Which of the following is a slogan?

• Nike's swoosh logo
  

• "Just Do It"
  

• Coca-Cola's scripted logo
  

• A golden arches logo representing McDonald's

 What does a logo represent?

•  The values and beliefs of a company

• A memorable phrase used in advertising
  

• The visual symbol or design that represents a company
  

• A unique name given to a product or service
  

Which of the following is an example of a logo?

• "I'm lovin' it"
  

•  A picture of an apple with a bite taken out of it
  

•  "The happiest place on Earth"
  

• A tagline for a clothing brand
  

What is the function of a slogan?

• To create a visual symbol for a company
  

•  To communicate the values and benefits of a brand
  

• To identify a company's overall image and reputation
  

• To design a memorable phrase for advertising
  

Why is it important for a company to have a strong brand?

• To create a visually appealing symbol
  

•  To differentiate the company from its competitors
  

• To promote a specific product or service
  

• To design a catchy phrase for advertising
  

What does a logo help people recognize?

• The overall image and reputation of a company

• A memorable phrase used in advertising

• The values and beliefs of a company

• The specific product or service being offered

Looking for people interested in the product or service.

• Cold calling
• Prospecting

• Customer retention
• Lead generation

This stage includes greetings, introductions, and starting the conversation.

• Closing

• Being Friendly

• Initiation/Contact

• Marketing

Explaining why the product is good and how it can help. This stage involves presenting information and demonstrating how the product meets the customer's needs.

• Working

• Closing

• Timing

• Presentation