NEOP- 4

Vision of Charles & Keith

• to be most admired global fashion forward company

• to be Asian and Global

• to be Aspirational and Accessible

• spread fashion

What is Charles & Keith Mission

• To be Aspirational and Accessible

• To be Asian and Global

• To be fashion forward

• To be Curated

Pick the odd one from Our Brand promise

• Ambitious & Generous

• 90% Customer Satisfaction

• inspired & Empowered

• Aspirational & Accessible

Pick the odd from Our Core Value

• We create Connection

• We drive purpose

• We inspire creativity

• We motivate people

Our Brand Value is

• 95% Customer Satisfaction

• To inspire creativity & design self confidence

• Ambitious & Generous

  Inspired & Empowered

  Aspirational & Accessible

• Global and Asian

Our first Charles & Keith in India is

• CK Select in 2008

• Ck Palladium in 2013

• CK Mall of Asia in 2023

• CK Quest in 2019

In stockroom management (Stockroom), we follow the following guideline.

• Ascending order,

  Dark to light,

  zig zag Pattern

• Descending order,

  Dark to light,

  Snake Pattern

• Ascending order,

  Dark to light,

  Snake Pattern

• Ascending order,

  light to Dark,

  Snake Pattern

Define Passion?

• Pride

  Affection

  Synergy

  Sincerity

  Initiative

  Ownership

  Need of customer in Mind

• Pride

  Affection

  Sincerity

  Synergy

  Initiative

  Ownership

  Need of customer in Mind

• Pride

  Aspirational

  Staffing

  Sincerity

  Initiative

  Ownership

  Need of customer in Mind

• Provision

  Affection

  Synergy

  Sincerity

  Initiative

  Ownership

  Need of customer in Mind

What is our Brand Purpose ?

• To inspire creativity and design self confidence

• To be empoered and design self confidence

• To inspire others and need of customer in mind

Charles & Keith Founded in

• 1996 by Charles Wong

• 1996 by Charles Wong & Keith Wong

• 1996 by Keith Wong

• 1998 by Charles Wong & Keith Wong