Marketing Vocabulary Quiz

A written document that describes a business how it operates, and how it makes a profit.

• Mission Statement

• Business plan

• Vision Statement

• Marketing Plan

Specific, Measurable, attainable, realistic, and timely goals

• SMART Goals

• Short term goals

• Long term goals

• Goals

____ are the decisions made to execute the marketing plan and meet the goals of the business.

• Marketing

• Marketing Goal

• Marketing Strategy

• Marketing plan

Define the following Vocabulary terms: Action plan

Define the following Vocabulary terms: environmental scan

Define the following Vocabulary terms: PEST analysis

Define the following Vocabulary terms: competition

Define the following Vocabulary terms: competitive analysis

Define the following Vocabulary terms: market share

A
_____
___ refers to a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services.

• Business budget

• Marketing analysis

• Business plan

• Marketing Strategy