
MKT 5.02 Quiz
Authored by Johanna Clement
Business
12th Grade
Used 2+ times

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18 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The goal of channels of distribution is to move products from producers to
industrial distributors
final consumers
middlemen
intermediaries.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Channels of distribution benefit consumers by
making a variety of products available to them.
lowering the prices of all consumer products.
raising the quality of all consumer products.
increasing profits for businesses.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Channels of distribution benefit businesses by
lowering the prices of all industrial goods
raising their profits each year
allowing them to avoid all channel tasks
getting their products to consumers more efficiently.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Providing marketing information is an important channel activity. Businesses rely on marketing information to
determine their target markets' needs and wants.
how intermediaries are performing.
how much to charge for their products.
what to name their products.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The costs of promoting products are often
avoidable in certain channels.
very inexpensive, especially for new products.
paid for entirely by one channel member.
shared by channel members.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Retailers perform an important channel activity by negotiating with consumers on issues such as
risk-taking
promotion
manufacturing
delivery.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A wholesaler breaks down a large shipment of a product and sells portions of it to several retailers. The wholesaler is reducing a discrepancy of
assortment
installation
promotion
quantity.
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