Psychology and Consumer Behavior Quiz

What is the scientific study of the way the human mind works and its influences on behavior?

• Sociology

• Anthropology

• Biology

• Psychology

What is the process consumers use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs?

• Supply chain management

• Consumer behavior

• Market research

• Product development

Which component of attitudes involves feelings, mood, and emotions?

• Psychographic

• Cognitive

• Affective

• Behavioral

What type of purchase involves low price items and is made impulsively?

• Routine purchase

• Extended decision purchase

• Limited decision purchase

• Impulse purchase

Which part of the brain is responsible for processing visual information?

• Forebrain

• Hindbrain

• Occipital lobe

• Midbrain

What is the term for the brain's ability to reorganize itself by forming new neural connections throughout life?

• Neuroplasticity

• Neurotransmitters

• Synapse

• Neural circuits

Which research method involves recording the electrical activity of the brain?

• Functional magnetic resonance imaging (fMRI)

• Positron emission tomography (PET)

• Event-related potential (ERP)

• Electroencephalogram (EEG)

What is the term for the process of acquiring and understanding knowledge through thoughts, experiences, and senses?

• Attention

• Cognition

• Learning

• Memory

Which concept involves the process of substituting a difficult question with an easier one?

• Serial processing

• Mental representation

• Heuristics

• Mental imagery

What is the term for the length of time people spend in a store?

• Verbal protocol

• Reaction time

• Footfall

• Dwell time