Advertising Vocabulary Quiz

What is the goal of promotional advertising?

• To advertise in newspapers

• To convey advertising messages

• To increase sales

• To create a favorable image for a business

What is the main purpose of institutional advertising?

• To convey advertising messages

• To increase sales

• To create a favorable image for a business

• To advertise in newspapers

Which type of advertising includes newspapers, magazines, direct mail, sign, and billboards?

• Online Advertising

• Broadcast Media

• Transit Advertising

• Print Media

Where can transit advertising be found?

• In newspapers

• On public transportation

• On social media

• On billboards

What does broadcast media encompass?

• Radio and television

• Newspapers and magazines

• Direct mail and billboards

• Social media and the Internet

What is an infomercial?

• A long advertisement on television

• A short advertisement on social media

• A long advertisement on radio

• A long advertisement that looks like a talk show and is 30 minutes long

What is online advertising?

• A form of advertising that uses e-mail

• A form of advertising that uses radio

• A form of advertising that uses newspapers

• A form of advertising that uses billboards

What are specialty media also known as?

• Giveaways

• Transit advertising

• Print media

• Infomercials

What is media planning?

• The process of creating advertising messages

• The process of selecting the advertising media

• The process of increasing sales

• The process of creating a favorable image for a business

What does audience refer to in advertising?

• The number of times an audience sees or hears an ad

• A single exposure to an ad

• The media cost of exposing 1,000 readers or viewers to an advertising impression

• The number of homes or people exposed to an ad