E-commerce Vocabulary Quiz

What does B2B stand for?

• Back to Basics

• Business to Business

• Buy to Build

• Business to Broker

Which term describes the process where customers add products they wish to purchase to an online 'basket'?

• Shopping Cart

• Checkout Process

• Inventory Management

• Product Catalogue

What is SEO?

• Sales Executive Officer

• Search Engine Optimization

• Secure Electronic Operation

• Shipping and Export Organization

Which term refers to a pricing model where an advertiser pays a fee each time their ad is clicked?

• CPC

• ROI

• CPA

• CPM

What is the main purpose of a CRM system?

• Managing customer relationships

• Managing company regulations

• Managing cash reserves

• Managing corporate reputation

What is Dropshipping?

• A method of shipping products via drone

• A retail fulfillment method where a store doesn't stock the products it sells

• A discount on products during shipping

• A method of delivering products directly to the drop-off point

What does an SSL Certificate provide for a website?

• Stock Security Listing

• Secure Sockets Layer

• Standard Shipping Logistics

• Site Speed Leveraging

What is the purpose of a Payment Gateway in e-commerce?

• To advertise products

• To process credit card payments

• To manage inventory

• To optimize the website

'User Experience' in the context of a website refers to

• How visually appealing the website is

• The overall experience of a person using the website

• The speed at which the website loads

• The experience of the website developer

What is Omnichannel Retailing?

• Selling products in one channel only

• Using multiple channels to make a single sale

• A multichannel approach to sales that seeks to provide customers with a seamless shopping experience

• An old-fashioned approach to retail