ÔN TẬP 2 - Digital Marketing Analytics

Analytics for _______ _______ is the process of capturing, reporting and analysing data based on user behaviour, to find patterns and gain actionable insights.

• digital marketing

• digital application

• online advertisement

• online marketing

Analytics offer ___________ insights into the effectivenesss of marketing and even business practices.

• real-time

• actual

• report

• real

With analytics, ___________ can be monitored real-time and adjusted quickly, saving time and money.

• marketing

• campaigns

• advertising

• websites

Analytics can be used to ____________ why and suggest adjustments to your approach. It can be used to test different campaigns to see which delivers the best results.

• reveal the reason

• rationale

• know goals

• make websites and

Digital marketing campaign steps are

• Set Goals

• Track and measure

• identify improvements

• implement changes

• continue to track and measure

Analytics tools are used to measure

• key website metrics

• social media campaigns

• email marketing campaigns

• online advertising campaigns

• online advertising

_________ is the process of tracking, reporting, and analysing the behaviour of visitors to a website (web traffic). It is an essential part to digital marketing.

• Website Analytics

• Online Analytics

• Marketing Analytics

• Online Advertisement

What can you tract using analytics tools?

• Direct traffic

• Organic Search

• Social Media sites

• eMails, chats, & messages

• Referrals

Analytics Reports are made up of

• Dimensions

• Metrics

• Numbers

• Responses

Common website analytics providers are

• Google Analytics

• Crazy Egg

• Moz

• Kizzmetrics

• Godzilla