Quiz Digital MEdia

Which is NOT an advantage of Traditional media?

• Tangibility

• Reach of specific demographics

• Interactivity

• Credibility

Malware and _______ attacks are common forms of cybersecurity

• mistake

• bombing

• phishing

• belling

What is the main purpose of A/B testing in marketing?

• To compare two different versions of a webpage or app

• To analyze social media engagement

• To create customer personas

• To conduct market research

A social media ________ is a complex set of rules and calculations used by social media platforms to prioritize the content users see in their feeds

• engagement

• algorithm

• digital plan

• customer persona

Which is NOT a characteristic ¨V¨of Big Data

• Virality

• Velocity

• Volume

• Variety

________ is a technology that overlays virtual elements onto the real world. For example, A furniture brand can use _______ to allow customers to see virtual products in their homes.

• AI

• VR

• AG

• AR

Which of the following is a key component of search engine optimization (SEO)?

• Keyword research

• Backlinking

• Click through Rate

• Pay per Click

Eclecticism: For _______ data, they could collect information on employment rates or income levels. _______, they might conduct interviews or focus groups to gain insight into participants' experiences.

• Quantitative/

  Researching

• Quantitative/

  Qualitatively

• Qualitative/

  Quantitatively/

• Qualitative/

  Researching

______ reading is an analytical approach in the field of digital humanities that involves the examination of large datasets of text, to identify macro-level patterns, trends, and structures

• Machine

• Mapping

• Distant

• Mining

Metrics: it measures how many times a post was viewed

• Bounce Rate

• Impressions

• View Rate

• Conversion