TUTORIAL CHAPTER 4 (Customer Life Cycle)

What is the customer life cycle?

• 
  

  The journey from prospect to loyal consumer

• The number of products a customer buys

• 
  

  The amount of time a customer spends on your website

• The life of a product before it needs replaced

Which of the following is NOT a stage in the Customer Life Cycle?

• Reach

• Acquisition

• Conversion

• Expansion

• Loyalty

The ‘reach’ stage in the Customer Life Cycle involves:

• Making potential customers aware of the company’s products or services

• Converting potential customers into actual customers

• Retaining existing customers

• Building loyalty among customers

Which stage of the Customer Life Cycle involves building a strong relationship to make customers come back?

• Retention
• Acquisition
• Churn
• Attrition

The ‘conversion’ stage in the Customer Life Cycle is about:

• Turning prospects into customers
• Retaining existing customers
• Converting customers into prospects
• Increasing brand awareness

Which stage of the customer lifecycle focuses on helping customers achieve their goals and addressing pain points?

• • A) Acquisition

• • B) Conversion

• • C) Retention

• D) Loyalty

What is the main focus of the 'conversion' stage in the Customer Life Cycle?

• Turning prospects into customers

• Retaining existing customers

• Converting customers into prospects

• Increasing brand awareness

Which stage of the Customer Life Cycle involves building brand loyalty among customers?

• Retention

• Acquisition

• Churn

• Attrition

What is the purpose of the 'reach' stage in the Customer Life Cycle?

• Making potential customers aware of the company’s products or services

• Converting potential customers into actual customers

• Retaining existing customers

• Building loyalty among customers

The ‘acquisition’ stage in the Customer Life Cycle involves making potential customers aware of the company’s products or services.

• FALSE

• TRUE