Marketing Studies R3

1. A strong brand can create an emotional connection with customers, leading to brand loyalty.

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2. Public Relations (PR) is solely focused on promoting and selling products through advertising.

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3. The "Place" element of the Marketing Mix refers to the

physical location of a company's headquarters.

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4. Brand positioning refers to the unique space a brand occupies

in the minds of its target customers in relation to competitors.

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5. Secondary data refers to data that is collected firsthand for a specific research project,

while primary data is data that already exists and was collected for another purpose.

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6. Surveys are a data collection technique that involves observing and

recording consumer behavior in their natural settings without direct interaction.

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7. Market segmentation helps in better understanding of customer needs and wants,

which allows for more effective marketing strategies.

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8. Product strategy involves making decisions about product design, features,

and benefits to meet the needs of the target market.

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9. Integrated Marketing Communication (IMC) is a strategy that ensures all marketing communications work together to create a consistent and unified message for the target audience.

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10. Focus groups are a quantitative data collection technique used to gather data

from a large number of respondents through a structured questionnaire.

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