Marketing Quiz: Chapters 4 - 6

The form of segmentation that divides the market based on customer location

• psychographic

• generational

• geographic

• behavioral

The person in a target market who is most likely to be a repeat purchaser and product evangelist

• potential customer

• ideal customer

• Baby Boomer

• influencer

The act of targeting two or more segments with a unique marketing mix for each segment

• concentration method

• market segmentation

• geographic segmentation

• multi-segment targeting strategy

A form of segmentation that divides the market based on data like geography and demographics and then includes even more purchasing factors: values, lifestyle, social class, individual personalities, etc.

• psychographic segmentation

• geographic segmentation

• identifying purchasing patterns

• multi-segment strategy

the person who gives the approval to put funds toward the purchase

• buyer

• decision-maker

• potential customer

• influencer

Packaging used to present a product to potential consumers.

• positioning

• retail stores

• display packaging

• floor plan

The development and execution of how a brand wants to be perceived, how it is different than its competitors, and the role it takes in an overall industry.

• positioning

• positioning authenticity

• retail stores

• brand/product categories

Alignment of what a brand's positioning portrays with the brand's actions, involvement, and performance.

• positioning

• positioning authenticity

• packaging

• display packaging

Wording that expresses a band's positioning approach and associated core concepts that help create differentiation from competitors.

• positioning statement

• packaging

• positioning authenticity

• positioning strategies

Plans for accomplishing positioning goals.

• positioning

• packaging

• positioning authenticity

• positioning strategies