Chapter 1 digital marketing

Examples of URL

• http://amazon.com

• http://www.amazon.com

• www.amazon.com

• all of them

Uniform Resource Locator

• IP address

• URL

• domain name

• browser

"Amazon.com" is also a domain name, the name of a website. Each of the thousands of pages within the Amazon website/domain has a unique URL.

• true

• false

The URL is converted to an IP address

• true

• false

Internet Protocol address: is a standardized set of procedures for locating computers connected to the internet and for transferring information from one computer to another.

• IP address

• domain name

• server

• browser

A computer connected to the internet that fulfills information requests to the website.

• server

• browser

• cookies

Software that displays webpages--Chrome, Firefox, Safari, Edge, Opera; also sends any data from any Amazon cookies stored on John's computer.

• browser

• cookie

• server

• HTML

are typically used to tailor the website experience to each user.

• Cookies

• browser

• server

Hyper-text markup language; it is a client-side coding language meant to display static web pages--that is, webpages that do not dynamically change content depending on the user.

• HTML

• IP address

• server

Steps of the procedure for Amazon's homepage or any other company are: 1) you type the URL; 2) the URL is converted to an IP address; 3) the information request for Amazon's homepage is sent to the IP address, where the information request is received by Amazon's server; 4) your browser also sends any data from any Amazon cookie stored on your computer; 5) Amazon's server would respond to the homepage request by sending HTML code back to your computer; 6) the server will retrieve information about your past behavior on the site from a database; 7) Your browser process the HTML code and displays the homepage on your computer.

• true

• false