Marketing in Tourism and Hospitality

Which is NOT the significance of having effective marketing communication in the Tourism and Hospitality sector?

• Brand Awareness

• Sales

• Digitalization

• Personalisation

Traditional Marketing Channels are

• Cold Calls

• Event Marketing

• Direct Mails

• All of the above

Which is NOT a Digital Marketing Channel?

• Broadcasting

• E-mail marketing

• Website Optimization

• Marketing Automation

What are the advantages of Generational Marketing?

• Relying solely on traditional marketing methods without considering generational differences.
• Focusing on individual preferences rather than generational trends.
• Ignoring generational differences and using a one-size-fits-all marketing approach.
• Tailoring marketing strategies to specific generational characteristics and preferences.

Traditionalists/Materialists (born 1929-1945) use more

• Virtual reality advertising
• Traditional media, such as radio, TV, billboards and print ads
• Online influencers
• Social media marketing

Baby Boomers (born 1946 - 1964) generally

• Travel with their family

• Watch Tik Tok videos

• Prefer exotic destinations

• Focus on video content

Effective marketing strategy to reach Generation X (1965 - 1980)

• Only traditional marketing
• No marketing at all
• Only social media marketing
• Both traditional and digital marketing

Characteristics of Millennials or Gen-Y (1981 – 1996)

• focus on high quality photos and imagery for travl inspiration

• Responsive to influencer marketing

• Value Sustainable Tourism Practices

• Favour short-form digital content

Generation Z (1997 – 2012) does not prefer

• Seek Unique Travel Experiences

• Prioritize social media apps such as Tik Tok

• Read tour reviews

• Collaborate with content creators to promote travel experience