MKT101 C4A

MKT101 C4A

University

26 Qs

quiz-placeholder

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MKT101 C4A

MKT101 C4A

Assessment

Quiz

Business

University

Practice Problem

Easy

Created by

Nguyen HCM)

Used 1+ times

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26 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Despite the data glut that marketing managers receive, they are most likely to complain that they lack which of the following?
A) enough information of the right kind
B) secondary information
C) timely information
D) searchable information
E) primary information

F) irrelevant information
G) outdated information
H) inaccurate information
A) enough information of the right kind
I) unorganized information

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following statements is NOT true regarding information collected for marketers?
A) Many managers lack information of the right kind.
B) Most managers do not need more information.
C) Most managers need better information.
D) Many managers are burdened by data overload.
E) Managers have enough of the right information.

E) Managers have enough of the right information.

A) Many managers lack information of the right kind.

B) Most managers do not need more information

G) Managers are satisfied with the amount of irrelevant information.

C) Most managers need better information.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A marketing information system (MIS) consists of people and procedures to assess information needs, ________, and help decision makers analyze and use the information.
A) experiment to develop information
B) test market the information
C) develop the needed information
D) critique the needed information
E) question the needed information

E) question the needed information
C) develop the needed information
A) experiment to develop information
B) test market the information
D) critique the needed information

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The real value of a company's marketing research and information system lies in the ________.
A) amount of data it generates
B) variety of contact methods it uses
C) efficiency with which it completes studies
D) quality of customer insights it provides
E) marketing information system it follows

A) number of employees it has

D) quality of customer insights it provides

E) type of software it uses
B) color scheme of its logo
C) number of social media followers it has

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A good MIS balances the information users would ________ against what they really ________ and what is ________.
A) need; like; feasible
B) like; can analyze; needed
C) like to have; need; feasible to offer
D) need; can afford; used by the competition
E) use; have to use; available

E) use; have to use; available
B) like; can analyze; needed

A) need; like; feasible

C) like to have; need; feasible to offer
D) need; can afford; used by the competition

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In general, marketers must weigh carefully the costs of additional information against the ________ resulting from it.
A) organization
B) benefits
C) creativity
D) ethical issues
E) cost

C
A
D
B
E

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Diana Dion is currently researching data sources from within her company to make marketing decisions. Diana is making use of ________ databases.
A) online
B) internal
C) external
D) public
E) search service

E) search service
A) online
B) internal
D) public
C) external

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