Digital Marketing Quiz Unit 1

What year is considered the birth of digital marketing?

• 1990

• 2000

• 2005

• 2010

Businesses started leasing billboards in what year to reach a larger audience?

• 1920s

• 1860s

• 1950s

• 2000s

The introduction of Google AdWords in 2000 revolutionized digital marketing in which way?

• It introduced pay-per-click advertising.

• It introduced social media advertising.

• It introduced email marketing.

• It introduced affiliate marketing.

What year did companies start investing in marketing departments?

• 1920s

• 1890s

• 1960s

• 2000s

Which element of the marketing mix refers to the activities and techniques used to communicate and promote a product or service?

• Product

• Price

• Place

• Promotion

Which component of the marketing mix refers to the physical location or online platform where a product or service is made available to customers?

• Product

• Price

• Place

• Promotion

Which element of the marketing mix involves designing and developing products or services that meet the needs and wants of customers?

Which component of the marketing mix involves determining the amount customers are willing to pay for a product or service?

• Product

• Price

• Place

• Promotion

Which element of the marketing mix involves the various activities undertaken to make a product or service available to customers?

• Product

• Price

• Place

• Promotion

Which component of the marketing mix involves the communication and interaction with potential customers to create awareness and generate sales?

• Product

• Price

• Place

• Promotion