This Girl Can Campaign Quiz

What is the main goal of the This Girl Can campaign?

• To objectify female bodies for marketing purposes

• To challenge cultural assumptions about femininity and encourage women to engage in sport and exercise

• To exclude older women from feeling strong and capable

• To promote a specific type of exercise for women

What is one of the main barriers preventing women from exercising, according to the campaign's research?

• Lack of time and cost

• Lack of access to sports facilities

• Fear of judgement on appearance, ability, or how they choose to spend time on themselves

• Lack of interest in physical activity

What is the driving force behind the creation of the This Girl Can campaign?

• To objectify female bodies for marketing purposes

• To exclude older women from feeling strong and capable

• To empower women and encourage more to get active

• To promote a specific type of exercise for women

What is one of the problems with the language used in the campaign, according to the text?

• It promotes a narrow version of sexiness

• It uses empowering language that resonates with all women

• It refers to women of all ages as 'girls', which can be seen as infantilizing

• It excludes older women from feeling strong and capable

What is the main concern about the portrayal of 'real' women's bodies in the campaign?

• It challenges cultural assumptions about femininity

• It normalizes the slender body and accentuates the desirable and undesirable

• It empowers women to engage in sport and exercise

• It promotes a wide range of body types

What is the main issue with the text that goes along with the images in the campaign?

• It empowers women to engage in sport and exercise

• It reinforces the objectification of the female body

• It uses popular post-feminist appeals to individual empowerment

• It promotes a wide range of body types

What is the main criticism of the campaign's focus on 'sweating like a pig' and 'feeling like a fox'?

• It promotes a wide range of body types

• It normalizes the slender body and accentuates the desirable and undesirable

• It reinforces the objectification of the female body

• It empowers women to engage in sport and exercise and feel confident

What is the main concern about the choices available to women in the campaign?

• They empower women to engage in sport and exercise

• They promote a wide range of body types

• They are narrow, restrictive, and predicated on a narrow version of sexiness

• They challenge cultural assumptions about femininity

What is the main disappointment expressed about the campaign's focus?

• It focuses on how exercise strengthens friendship and reduces stress

• It promotes a wide range of body types

• It does not show exercise as an opportunity to find an active space outside the cult of body worship and display

• It empowers women to engage in sport and exercise

What is the technique: Sweating like a pig, feeling like a fox

• simile

• metaphor

• personification

• hyperbole