IMC Practice questions

IMC Practice questions

University

30 Qs

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IMC Practice questions

IMC Practice questions

Assessment

Quiz

Business

University

Practice Problem

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Created by

Aasha Nadar

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30 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In _____ advertising products are promoted indirectly.

Film

Surrogate

Celebrity

Reminder

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

____ creates a short term increase in sales.

Sales promotion

Direct Marketing

Event marketing

Advertising

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

________ is the first step in the IMC Planning process.

Situation analysis

Review of marketing plan

Budget determination

Evaluation

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The concept of IMC developed in the year _________.

1970's

1980's

1990's

1960's

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_____ marketing ensures personalization.

Multichannel

Database

Sales promotion

Publicity

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The _____ of communication includes the surrounding circumstances.

Feedback

Noise

Context

Cognition

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

______ marketing helps to send information as reminders.

Door to door selling

SMS

Catalogues

Public statement

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