Brand Guidelines Quiz

What is the purpose of a brand style guide?

• To develop brand colors

• To design brand websites

• To create brand logos

• To ensure brand consistency

What does a brand style guide contain specifications on?

• Typography and color

• Logos and imagery

• Color and fonts

• Logos and color

What is the most important part of a brand aside from the brand story?

• Color palette

• Typography

• Brand voice

• Logo

What does a brand style guide help guide the design for?

• Blog posts and presentations

• Office spaces and business cards

• All brand content

• Social media posts and ads

What is the purpose of specifying primary, secondary, and incorrect logo color usage in a brand style guide?

• To ensure consistent logo representation

• To confuse designers

• To limit creativity

• To create brand confusion

What does a brand story define and describe?

• Company employees

• Company products

• Company values

• Company competitors

What is the purpose of specifying font hierarchy in a brand style guide?

• To create brand confusion

• To ensure consistent typography

• To limit creativity

• To confuse designers

What is the importance of having a consistent brand voice in messaging?

• To confuse the audience

• To create brand confusion

• To align with brand personality

• To limit creativity

What is the purpose of including image and data viz guidelines in a brand style guide?

• To limit creativity

• To guide the design for all content

• To ensure consistent logo representation

• To create brand confusion

What is the purpose of creating a compelling brand story?

• To communicate company values

• To confuse the audience

• To limit creativity

• To create brand confusion