Instagram Marketing Quiz

What is the three-part process called that works on Instagram and applies equally well to any other social media Network?

• Engage, Convert, Confirm

• Confirm, Connect, Convert

• Confirm, Engage, Connect

• Connect, Convert, Confirm

According to the report, what are the best days to post on Instagram?

• Sundays and Mondays

• Mondays and Fridays

• Tuesdays and Wednesdays

• Thursdays and Saturdays

What is the key to getting more reach, engagement, and followers on social media?

• Ignoring the audience and algorithms

• Creating content that's interesting, entertaining, educational, or valuable

• Posting random content

• Using outdated content

What is the format that's working best across most social media platforms?

• Audio-only content

• Short-form vertical video

• Long-form horizontal video

• Written blog posts

What is the term for identifying the platforms, channels, and media opportunities that offer a disproportionate amount of reach and attention?

• Engagement Exchange

• Attention Arbitrage

• Reach Reward

• Audience Advantage

According to the book 'Contagious' by Jonah Berger, what is one of the elements that makes content go viral?

• Unhelpful content

• Logical reasoning

• Emotional charge

• Boring information

What is the psychological phenomenon where sharing good things makes people more likely to associate good things with you?

• Aura effect

• Echo effect

• Halo effect

• Glow effect

What are triggers in the context of viral content?

• Visual distractions

• Sounds that annoy people

• Random images

• Stimuli that remind us of related products and ideas

What is the primary traffic driver for many businesses now?

• Email marketing

• Print advertising

• Social media platforms

• Blogging

What is the name of the Instagram DM automation tool (the in-video advertisement) that's transforming how brands and creators interact on the platform?

• Mini chat

• WhatsApp

• Telegram

• Messenger