Digital Media Unit 1 - Key Terms Quiz 1

What is a conglomerate?

• a large company composed of a number of companies (subsidiaries)

• a company that is more than 50% owned by another company. The owner is usually referred to as the parent company or holding company.

• a company owned, not by a larger corporation or by shareholders, but by private owners

• a company that has business operations in at least one country other than its home country. By some definitions, it also generates at least 25% of its revenue outside of its home country

What is a multi-national?

• a large company composed of a number of companies (subsidiaries)

• a company that is more than 50% owned by another company. The owner is usually referred to as the parent company or holding company.

• a company owned, not by a larger corporation or by shareholders, but by private owners

• a company that has business operations in at least one country other than its home country. By some definitions, it also generates at least 25% of its revenue outside of its home country

What is a subsidiary?

• a large company composed of a number of companies (subsidiaries)

• a company that is more than 50% owned by another company. The owner is usually referred to as the parent company or holding company.

• a company owned, not by a larger corporation or by shareholders, but by private owners

• a company that has business operations in at least one country other than its home country. By some definitions, it also generates at least 25% of its revenue outside of its home country

What is an independent?

• a large company composed of a number of companies (subsidiaries)

• a company that is more than 50% owned by another company. The owner is usually referred to as the parent company or holding company.

• a company owned, not by a larger corporation or by shareholders, but by private owners

• a company that has business operations in at least one country other than its home country. By some definitions, it also generates at least 25% of its revenue outside of its home country

What is a PSB?

• Public Service Building

• Public Service Broadcaster

• Political Society of Britain

• Public Sector Balance

What is a commercial broadcaster?

• the practice of providing a service for the public

• the practice of charging a subscription fee

• the practice of providing free media

• the practice of airing advertisements for profit

Which is a subscription service broadcaster?

• BBC

• Netflix

• Channel 4

• Freeview

What does synergy mean?

• the impact of only use one media method of advertisement

• the impact of mixing things together

• the impact of using a cross-media approach to engage the target audience

• the impact of integrated media products

Define this: the business arrangement in which a company controls different stages along the supply chain

• Vertical integration

• Horizontal integration

• Synergy

• Cross-media advertisement

Define this: when a company acquires or merges with another company in the same industry that is operating at the same level in the value chain

• Vertical integration

• Horizontal integration

• Synergy

• Cross-media advertisement