Marketing Management Q2 (2)

is unpredictable, short-lived, and without social, economic, and political significance

is a direction or sequence of events that has some momentum and durability.

1. is a large social, economic, political, and technological changes [that] are slow to form, and once in place, they influence us for some time—between 7 and 10 years, or longer.

is a person’s pattern of living in the world as expressed in activities, interests and opinions.

a set of distinguishing human psychological traits that lead to relatively consistent and enduring response to environmental stimuli

changes in an individual’s behavior arising from experience, produced by an interplay of drives, cues, stimuli, responses and reinforcements

a descriptive thought that a person holds about something

a person’s consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea

the decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate and choose among alternative brands and suppliers

economic, technological, political-legal, social and competitive concerns