Media Onboarding Quiz

Although all these below are true, what is the most important task that Philips Hue needs to do in order to grow?

• Recruit new households

• Cross selling of more expensive categories

• Be priced as a premium brand

• Have the best return over our promotions

Which product is NOT part of the Hue portfolio

• Security camera

• Outdoor lightstrip

• Smart plug

• Thermostat

2. Which system differentiator is part of the Tiger assets?

• 2. The best light quality

• Endless ways to control it

• 2. The worldwide leader in smart lighting

• 2. None of the answers

Which of the following words would typically fit with the personality of a Lifestyle hunter

• Creative

• Playful

• Status

• Familiar

Philips Hue value spaces are:

• 1. Ambiance, Entertainment, Wellbeing, Security

• 1. Ambiance, Entertainment, Wellbeing

• 1. Entertainment, Security, Light essentials

• 1. Ambiance and Entertainment

The official font for Philips Hue marketing communications is:

• 1. Calibri

• 1. Nue Frutiger

• 1. Centrale Sans

• 1. Signify Relative Book

What’s the campaign narrative of our Philips Hue Secure proposition?

• • White Home Security

• • Light Home Security

• • Bright Home Security

• • We make it Bright for your Home Security