Sports marketing Ch 1 quiz

1. Customer needs should be the primary focus of marketing.​

• True

• False

2. ​Discretionary income is the amount individuals earn before deductions are removed from the pay.

• True

• False

3. Selecting a good city to host the Super Bowl is an example of distribution of entertainment.

• True

• False

4. The success of entertainment events depends on promotion to prospective customers.

• True

• False

5. Any direct and personal communication with customers to assess and satisfy their needs is considered product/service management.

• True

• False

6. Spectators of sporting events are the potential consumers of a wide array of products including apparel, food, automobiles, and athletic equipment.

• True

• False

7. Celebrities have become increasingly involved in NASCAR.

• True

• False

8. Sports marketing is a multibillion-dollar global industry that has a major impact on the economy

• True

• False

9. Ambush marketing takes place when an organization is the sole sponsor of an event.  

• True

• False

10. Early television took promotion and advertising to a new level. 

• True

• False