Film Marketing Quiz

What is the cornerstone of film marketing?

• Film festivals

• Posters

• Trailers

• Celebrity interviews

Which movie marketing element often includes taglines that sum up the theme of the movie?

• Film festivals

• Posters

• Celebrity interviews

• Trailers

In the 1910s, film studios began marketing their films based on which factor?

• Famous actors

• Iconic images

• Celebrity endorsements

• Film festivals

Which marketing element can be used to target specific audiences and amplify the marketing team’s message?

• Radio ads

• Social media

• Print ads

• Teasers

What is the biggest chunk of a marketing budget called?

• Celebrity endorsements

• Trailers

• Teasers

• Prints and Advertising (P&A)

Which type of film release is generally pricier but still holds some prestige?

• Cable television release

• Theatrical release

• Free streaming service release

• Paid streaming service release

What is the key to the success of big-budget movies with a theatrical release?

• Paid streaming service release

• Opening weekend box office

• Home video sales

• Film festivals

What kind of movies are often made for much less money and don’t necessarily need to break box office records on their opening weekend to be a success?

• Micro-budget indies

• Reboots

• Prequels

• Sequels

What is the dream for movie marketing executives but can also be a little bit creepy?

• Print ads

• Social media

• Targeted marketing

• Product placements

What is the next topic that will be explored in the next session of Crash Course Film Production?

• Film festivals

• Film distribution

• Film marketing

• Film school