Market Research

Market Research

9th Grade

18 Qs

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Market Research

Market Research

Assessment

Quiz

Business

9th Grade

Practice Problem

Hard

Created by

selwyn Roberts

Used 6+ times

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18 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main goal of Market Research?

To make a profit

To discover what the customer desires

To evaluate product performance

To assess advertising effectiveness

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When is the best time to conduct Market Research?

During the product development phase

After the product is discontinued

Before launching the advertising campaign

After the product is well-established

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many broad aims does Market Research have?

Three

Two

Four

Five

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main goal of Market Research when it comes to understanding consumers?

Discovering their favorite celebrity

Exploring their dream vacation spot

Understanding their purchasing power

Identifying their favorite color

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What factors influence consumer behavior when making a choice?

Brand loyalty

Tradition

Price

Quality

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What valuable information does Market Research provide a marketer with?

Secrets to winning a game

Where to sell a product or service

How to fix a car

How to write a book

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who is responsible for conducting Market Research?

The marketing team

The government

A cross-section of the public

The CEO of the company

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