BMI3C - CH 28 & 29 KEY TERMS

The activity of gathering information about consumers' needs and preferences.

• market intelligence

• market research

• quantitative research

• primary data

Marketing research that answers questions that begin with "how many" or "how much".

• Point-of-sale Research

• Quantitative Research

• Market Research

• Experimental Research

Tracking consumers' buying habits very closely, and then crafting products and messages tailored precisely to people's wants and needs based on this information.

• secondary data

• database marketing

• primary data

• data analysis

Definition: Federal Trade Commission

• FDA

• FCC

• SEC

• FTC

Definition: the extent to which a test yields consistent results, as assessed by the consistency of scores on two halves of the test, on alternate forms of the test, or on retesting

• Service Quality

• Credibility

• Validity

• Reliability

Definition: Marketing research that focuses on smaller numbers of people and tries to answer questions that begin with "why" or "how"

• Qualitative Research

• Secondary Data

• Point-of-sale Research

• Market Research

Information gathered on a regular, ongoing basis to enable a firm's decision makers to stay in touch with what's happening in the marketplace.

• secondary data

• qualitative research

• market intelligence

• market research

The extent to which a test measures or predicts what it is supposed to.

• Primary Data

• Reliability

• Sample

• Validity

A relatively small proportion of people who are chosen in a survey so as to be representative of the whole.

• Sample

• Validity

• Data Analysis

• Sampling

The process of compiling, analyzing, and interpreting the results of primary and secondary data collection.

• Database Marketing

• Market Research

• Problem Definition

• Data Analysis