20.02

refers to the various marketing activities and strategies used to communicate the value of a product or service to potential customers and persuade them to make a purchase. This can include advertising, sales promotions, public relations, direct marketing, and personal selling.

• Service

• 1. Promotion

• Packaging

• price

refers to a novel or attention-grabbing feature, element, or promotional tactic used to attract interest, create excitement, or differentiate a product, service, or marketing campaign from competitors. While gimmicks can be effective in capturing attention and generating short-term interest, they are often viewed as superficial or deceptive if they lack substance or fail to deliver real value to customers. Marketers must be cautious when using gimmicks to ensure that they align with the brand's overall messaging and do not undermine its credibility or reputation.

• 1. gimmick

• 1. Promotion

• Packaging

• price

is a business model in which a franchisor grants the rights to use its brand, business model, and operational systems to an independent business owner, known as a franchisee. In exchange for these rights, the franchisee typically pays an initial franchise fee and ongoing royalties to the franchisor. Franchising allows individuals to own and operate their own businesses while benefiting from the established brand recognition, marketing support, and operational expertise of the franchisor.

• Service

• 1. Promotion

• 1. franchise

• price

also known as a direct mail campaign, is a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to a targeted list of recipients via postal mail or email. The purpose of a mailshot is to attract the attention of potential customers, generate leads, promote products or services, and encourage recipients to take a desired action, such as making a purchase or visiting a website. Mailshots are often used in conjunction with other marketing channels to reach specific audiences and drive sales.

• Service

• 1. Promotion

• 1. franchise

• 1. mailshot

are rewards or benefits offered to individuals or businesses to motivate specific behaviors or actions. In the context of business, incentives can take various forms, such as financial rewards, bonuses, discounts, promotions, or other perks. They are often used to encourage employees, customers, or partners to achieve certain goals, increase productivity, or drive desired outcomes. Effective incentive programs can help businesses improve performance, boost sales, and enhance overall profitability.

• Service

• 1. Incentives

• Packaging

• price

refers to the ability of a business to successfully compete in the marketplace and outperform rival firms. It involves factors such as product quality, pricing strategy, marketing effectiveness, customer service, innovation, and brand reputation. Businesses that are more competitive are better positioned to attract customers, increase market share, and achieve long-term success.

• 1. Competitiveness

• 1. Promotion

• Packaging

• price

refers to the ability of a business to generate profits from its operations. It is a measure of how efficiently a company is able to generate revenue relative to its costs and expenses. High profitability indicates that a business is effectively managing its resources and operations to generate a positive return on investment, while low profitability may signal inefficiencies or challenges in the business model.

• Service

• 1. costs

• 1. Profitability

• price

1. 
   refers to the amount of money charged for a product or service. It plays a critical role in determining a company's revenue and profitability, as well as influencing consumer perception of value. Pricing strategies can vary widely and may include factors such as cost-based pricing, competition-based pricing, value-based pricing, and dynamic pricing.

• Service

• 1. Promotion

• Packaging

• price

1. 
   is an intangible offering provided to customers in exchange for payment. Unlike physical products, services are not tangible and are typically consumed at the time they are produced. Services can include a wide range of offerings such as consulting, healthcare, hospitality, transportation, and entertainment.

• Service

• 1. Promotion

• Packaging

• price

1. 
   is an intangible offering provided to customers in exchange for payment. Unlike physical products, services are not tangible and are typically consumed at the time they are produced. Services can include a wide range of offerings such as consulting, healthcare, hospitality, transportation, and entertainment.

• Service

• 1. Promotion

• Packaging

• price