MKT 4-1 Promotion

What is the process of informing potential customers about a product or service and the results they should expect from using it?

• Promotion
• Advertising
• Sales promotions
• Direct marketing

Why is integrity important when doing any promotion?

• To increase competition among brands.
• To confuse customers about product benefits.
• To deceive customers and manipulate sales.
• To maintain honesty and ethical standards in communication with the public.

What is the main purpose of promotion?

• To confuse customers about the benefits of a product.
• To manipulate customers into making purchases.
• To deceive customers into buying products they don't need.
• To inform potential customers about a product or service and the results they should expect from using it.

What is the form of promotion that involves using different types of paid media to call attention to products, services, or ideas?

• Public relations
• Sales promotions
• Personal selling
• Advertising

Why are strategic promotional plans important?

• To increase competition among brands.
• To confuse customers about product benefits.
• To deceive customers and manipulate sales.
• To accurately and effectively inform potential customers, increase sales, highlight benefits, improve image, achieve ROI, and increase standard of living.

What is the term for the strategic communication that aims to inform potential customers about a product or service and its benefits?

• Promotion
• Direct marketing
• Advertising
• Sales promotions

Which type of promotion intends to increase demand of an entire class of products or services?

• Secondary product promotion
• Primary product promotion
• Institutional promotion
• Strategic promotion

Which element of the promotional mix involves building relationships between a person or organization and the public?

• Direct marketing
• Public relations
• Advertising
• Personal selling

In the context of promotion, what is the purpose of direct marketing?

• To persuade customers through in-person presentations
• To build relationships with the public through PR campaigns
• To create brand awareness through mass media advertising
• To communicate with target customers through direct mail, email marketing, and phone calls

Which form of promotion involves using direct mail, email marketing, and phone calls to communicate with target customers?

• Personal selling
• Advertising
• Public relations
• Direct marketing