Condumer Behaviour

What is the difference between a customer and a consumer?

• A. A customer is the end user of a product or service, while a consumer is the purchaser.

• B. A customer is the purchaser of a product or service, while a consumer is the end user.

• D. A customer and a consumer are the same thing.

• C. A customer is only interested in products, while a consumer is only interested in services.

What is consumer behavior?

• A. The process of individuals deciding whether to purchase goods and services.

• B. The behavior that consumers display in searching for, purchasing, using, and evaluating products and services.

• D. The behavior of businesses in the market.

• C. The process of businesses deciding what products and services to offer.

What are the key factors influencing consumer behavior in tourism?

• D. Legal and ethical factors

• C. Technological and environmental factors

• B. Cultural, social, personal, and psychological factors

• A. Economic and political factors

What are the stages of the buyer decision process in tourism?

• D. Purchase decision, recognition, information search, evaluation, post-purchase evaluation

• C. Information search, recognition, purchase decision, evaluation, post-purchase evaluation

• B. Recognition, purchase decision, information search, evaluation, post-purchase evaluation

• A. Recognition, information search, evaluation, purchase decision, post-purchase evaluation

What are the physiological needs in Abraham Maslow's Hierarchy of Needs?

• A. Safety, love and belongingness, esteem, self-actualization

• B. Love and belongingness, esteem, self-actualization, physiological

• C. Love and belongingness, esteem, self-actualization, safety

• D. Physiological, safety, love and belongingness, esteem

What is the role of an initiator in the buying decision process?

• A. A person who decides on any component of a buying decision

• B. A person who consumes or uses the product or service

• C. A person who first suggests the idea of buying the particular product or service

• D. A person whose view or advice influences the decision

What do social factors encompass in consumer behavior?

• B. Language, religion, values, and customs

• C. Word-of-mouth recommendations, social media influence, and group dynamics

• D. Age, gender, lifestyle, occupation, and economic situation

• A. Family, reference groups, social roles, and status

Specific sequence of steps or stages that individuals or groups go through when considering, planning, and executing a travel-related purchase or decision

• C. Cultural factors

• B. Buyer decision process

• A. Consumer behavior

• D. Physiological needs

What are the personal factors influencing consumer behavior in tourism?

• A. Cultural background

• B. Age, gender, lifestyle, occupation, and economic situation

• C. Perception, motivation, learning, beliefs, attitudes, and personality

• D. Language, religion, values, and customs

What is the highest level of Abraham Maslow's Hierarchy of Needs?

• A. Physiological needs

• B. Safety needs

• C. Love and belongingness needs

• D. Self-actualization needs