
Market Research Tools
Authored by peter ngugi
Business
3rd Grade

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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a survey questionnaire?
A type of dance performed at weddings
A type of food served at a restaurant
A set of questions designed to gather information from individuals for the purpose of analysis and research.
A type of clothing worn in cold weather
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How can focus groups help in market research?
By analyzing sales data and trends in the market
By conducting surveys with a limited number of participants to gather data
By relying solely on individual interviews with consumers
By gathering qualitative data and feedback from a diverse group of participants, allowing researchers to understand consumer perceptions and preferences in more depth.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of observation in market research?
To manipulate consumer behavior and preferences
To ignore consumer trends and preferences
To rely solely on secondary data for market research
To gather firsthand information about consumer behavior, preferences, and trends.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the advantages of conducting interviews for market research?
Limited scope of information gathered
In-depth understanding of consumer preferences, opinions, and behaviors, and the opportunity to gather qualitative data.
Difficulty in reaching a diverse range of participants
High cost and time investment
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is secondary data analysis and how is it used in market research?
Secondary data analysis is the process of analyzing existing data that has been collected by others for a different purpose. In market research, it is used to gather information from various sources to gain insights into consumer behavior, market trends, and competitive analysis.
Secondary data analysis is the least reliable method for gathering information in market research.
Secondary data analysis is only used in market research for small businesses.
Secondary data analysis is the process of creating new data for market research purposes.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why are survey questionnaires a popular tool for market research?
They provide in-depth insights into consumer behavior
They allow researchers to control for bias and ensure accurate results
They allow researchers to gather large amounts of data from a diverse group of people in a relatively short amount of time.
They are cost-effective and require minimal resources
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the key components of a successful focus group?
Unskilled moderator
Clear objectives, skilled moderator, diverse participants, comfortable environment, well-designed discussion guide
Unstructured discussion guide
Homogeneous participants
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