Ethos, Logos, Pathos and Logical Fallacies

Which of the following best defines "ethos" in the context of persuasive speaking?

• The use of logical arguments to persuade an audience

• The emotional appeal used to persuade an audience

• The credibility or character of the speaker

• The statistical evidence provided to support an argument

What does "logos" refer to in Aristotle's modes of persuasion?

• Emotional appeal

• Ethical appeal

• Logical appeal

• Aesthetic appeal

Which mode of persuasion is primarily focused on the audience's emotions?

• Ethos

• Logos

• Pathos

• Eggos

Identify the rhetorical appeal used in advertising that focuses on a celebrity endorsement.

• Logos

• Ethos

• Pathos

• Pogos

Which of the following is an example of logos in advertising?

• A commercial showing happy families to evoke a sense of belonging

• A celebrity endorsing a new skincare product

• Statistics showing that 9 out of 10 dentists recommend a certain toothpaste

• A tagline that evokes national pride

A logical fallacy is best described as:

• A strong argument that uses logic to convince an audience

• A weakness in an argument that comes from something other than factual error

• A factual error in an argument

• A rhetorical device that strengthens an argument's ethical appeal

Which logical fallacy involves attacking the person making the argument rather than the argument itself?

• Straw Man

• Slippery Slope

• Ad Hominem

• Appeal to Authority

The appeal to emotion is a characteristic of which persuasive strategy?

• Ethos

• Logos

• Pathos

• Yolos

Which of the following is NOT a characteristic of ethos?

• Trustworthiness

• Expertise

• Emotional connection

• Authority

An advertisement that uses facts, statistics, and logical arguments to sell a product is primarily using which mode of persuasion?

• Ethos

• Logos

• Pathos

• Bogos