T Level Y1_Unit 7_Quiz 2

Which of the following statement is NOT true about Target audience.

• They are the audience intended for a certain product, marketing campaign or advertisements. ​

• A group of people defined by certain demographics and behaviour. 

• They are used because businesses have to identify appropriate communication style to attract this set of customers. ​

• A business can have only one target audience

Target audiences are segmented based on their demographic and psychographic factors. Match the factors accordingly.

Groups:

(a) Demographic Factors

,

(b) Psychographic factors

• Hobbies

• Age

• Political beliefs

• Passion

• Lifestyle

• Shopping behaviour

• Nationality

• Occupation

• Gender

• Location

As a start-up business pull marketing is the best tactic to attract new customers.

• True

• False

__________ is a marketing tactic where businesses use relevant and interesting content to ensure that customers come looking for their products and services.

• Push marketing

• Pull marketing

• Direct marketing

• Niche marketing

Push marketing is also called __________

• Outbound marketing

• Inbound marketing

• ATL marketing

• BTL marketing

These three areas will help you to identify the best communication type and style to use in order to deliver the most effective message to your audience. ​​Select all three.

• Situation

• Medium

• Audience

• Competition

Which of the following is NOT a way to ensure professional standards in communication.

• Review all communication methods frequently.

• Update contact details once in 10 years

• Ensure accessibility in communication

The text on the attached image fails which professional communication standards requirement.

• Responsiveness

• Accessibility

• Accountability

• Adaptability

Poor communication can

• a. Create barriers

• b. Connect with others

• c. Create confusion

• a and c