Branding video

What is branding often confused with?

• Product

• Typography

• All of the above

• Logo design

According to the video, what is a logo?

• A symbol for the brand

• The brand itself

• A promise to customers

• A useful tool for a business

What is a brand according to the speaker?

• A customer's gut feeling about a product, service or company

• A logo

• A product

• A promise to customers

What does the speaker say a brand is not?

• All of the above

• A promise to customers

• A product

• A logo

According to the speaker, what is a brand similar to?

• A promise to customers

• A logo

• A reputation

• A product

What does the interviewee say a brand is a result of?

• A logo design

• A promise to customers

• A customer's gut feeling about a product, service or company

• A product

What does he say a brand is not created by?

• Designers

• Customers

• All of the above

• Advertising people

What does he say a brand is affected by?

• The look and feel of products

• Finance

• Culture

• All of the above

According to the video, who affects the brand in a company?

• Only the advertising people

• Only the designers

• Almost everybody in the company

• Only the finance department

What does the speaker say is involved in almost all of business?

• Design

• Finance

• Branding

• Culture