Market Segmentation Mastery Quiz

Market Segmentation Mastery Quiz

11th Grade

25 Qs

quiz-placeholder

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Market Segmentation Mastery Quiz

Market Segmentation Mastery Quiz

Assessment

Quiz

Business

11th Grade

Medium

Created by

Tybe Mills

Used 4+ times

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25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 2 pts

Which of the following is an example of demographic segmentation?

Targeting customers based on their lifestyle

Dividing the market by urban and rural areas

Segmenting customers based on age and gender

Categorizing consumers according to their product usage rate

2.

MULTIPLE CHOICE QUESTION

1 min • 2 pts

Psychographic segmentation divides the market based on:

Income levels

Personality traits

Geographic boundaries

Buying behaviors

3.

MULTIPLE CHOICE QUESTION

1 min • 2 pts

Behavioral segmentation is primarily concerned with:

Consumers' attitudes towards products

The benefits consumers seek in products

Both A and B

Neither A nor B

4.

MULTIPLE CHOICE QUESTION

1 min • 2 pts

Which of the following is NOT a basis for geographic segmentation?

Climate

City size

Consumer lifestyles

Country

5.

MULTIPLE CHOICE QUESTION

1 min • 2 pts

Identifying target customers based on their marital status is an example of:

Geographic segmentation

Psychographic segmentation

Behavioral segmentation

Demographic segmentation

6.

MULTIPLE CHOICE QUESTION

1 min • 2 pts

Which type of market segmentation focuses on how often consumers use a product?

Geographic

Demographic

Psychographic

Behavioral

7.

MULTIPLE CHOICE QUESTION

1 min • 2 pts

Segmenting markets by region, country, or city size is known as:

Demographic segmentation

Geographic segmentation

Psychographic segmentation

Behavioral segmentation

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