Market Segmentation Mastery Quiz

Which of the following is an example of demographic segmentation?

• Targeting customers based on their lifestyle

• Dividing the market by urban and rural areas

• Segmenting customers based on age and gender

• Categorizing consumers according to their product usage rate

Psychographic segmentation divides the market based on:

• Income levels

• Personality traits

• Geographic boundaries

• Buying behaviors

Behavioral segmentation is primarily concerned with:

• Consumers' attitudes towards products

• The benefits consumers seek in products

• Both A and B

• Neither A nor B

Which of the following is NOT a basis for geographic segmentation?

• Climate

• City size

• Consumer lifestyles

• Country

Identifying target customers based on their marital status is an example of:

• Geographic segmentation

• Psychographic segmentation

• Behavioral segmentation

• Demographic segmentation

Which type of market segmentation focuses on how often consumers use a product?

• Geographic

• Demographic

• Psychographic

• Behavioral

Segmenting markets by region, country, or city size is known as:

• Demographic segmentation

• Geographic segmentation

• Psychographic segmentation

• Behavioral segmentation

Which of the following best describes psychographic segmentation?

• Dividing the market based on where people live

• Segmenting the market based on personal beliefs and values

• Categorizing consumers based on their age and income

• Grouping customers by how frequently they purchase

A company that markets products differently in urban and rural areas is using:

• Demographic segmentation

• Geographic segmentation

• Psychographic segmentation

• Behavioral segmentation

Which segmentation involves dividing the market based on occasions, such as holidays or life events?

• Geographic segmentation

• Demographic segmentation

• Psychographic segmentation

• Behavioral segmentation