Tempe Union- District- Marketing 1- Q-3 Review

When developing PRODUCT strategies, if a potato chip company wnats to change the design/shape/size of the physical container or wrapping for a product, what are they looking to change?

• Baggage

• Label

• Package

• Quota

Krusteaz muffin mixes are packaged in boxes that contain directions and recipes on how to use the mixes to muffins and a variety of other items from this box. What function of product packaging is this example describing?

• Providing information

• Promoting the product

• Community product identity

• Protecting the product

What is a type of branding element that incorporates a human form or characteristics such as Mr. Clean, the Kool Aid Man, and the Geico Gecko examples of?

• Trade characters

• Brands

• Brand marks

• Trade names

What type of brand is General Mills-- brand of many products including Cheerios?

• Producer brand (also known as a National brand)

• Private Distributor brand (also known as a store brand)

• Generic brand (also known as a store brand)

• Local brand

Pringles, a well known potato chip brand, has invested a significant amount of money developing its brand. This is likely to provide which of the following benefits?

• Better recognition which leads to increased sales

• Brand loyalty

• The ability to charge a higher price than comparable generic brand products

• All of the above

Crayola recently introduced a new product called “Trayola” that consists of a metal container filled with markers, crayons, or colored pencils. A magazine ad featuring this product shows a variety of assorted Crayola products available including Trayola. Which product positioning strategy is reflected in this advertising campaign?

• Positioning in relation to other products in a line

• Positioning by price

• Positioning in relation to the competition

• Positioning in relation to legal requirement

The NBA and 2K Sports have an agreement with each other allowing 2K Sports to use NBA team names, logos, and players in their video games for basketball. Which of the following best describes this type of agreement between the NBA and 2K Sports?

• Brand licensing

• Brand extension

• Mixing brands

• Brand contracting

Which of the following is associated with product planning and development?

• Overturning customer objections

• Selecting an appropriate advertising outlet

• Price discrimination

• Generating and screening product ideas

Which step in the new product development process involves conducting focus groups, surveying customers, or creating a product task force?

• Generating ideas

• Screening ideas

• Developing the product

• Evaluating customer acceptance

Which of the following is an intangible service?

• Sunglasses

• Orkin Pest Control

• IPhone

• Gatorade