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CONSUMER UNDERSTANDING

Authored by Quyen Pham

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University

Used 4+ times

CONSUMER UNDERSTANDING
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8 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

How many products does a supermarket shopper typically pass by every minute?

100

300

500

900

2.

FILL IN THE BLANK QUESTION

20 sec • 1 pt

How many do factors influence consumer behavior?

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

If you wanted to connote friendliness and fun, combining both energy and warmth, you would do well to choose ________ as the primary color in a product's packaging.

Orange

Blue

Yellow

Pink

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of these colors is most closely associated with dependability, trust, competence, and integrity?

Red

Blue

Green

Purple

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of these colors is frequently used to convey excitement, energy, passion, courage, and boldness?

Red

Yellow

Blue

Green

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of these would generally be the most difficult for a competitor to duplicate?

Lasting impressions of favorable product experiences

Manufacturing processes

Materials sourcing

Product design details

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Although consumers may have fairly good knowledge of the range of prices involved, very few can accurately recall specific prices of products.

TRUE

FALSE

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