CONSUMER UNDERSTANDING

How many products does a supermarket shopper typically pass by every minute?

• 100

• 300

• 500

• 900

How many do factors influence consumer behavior?

If you wanted to connote friendliness and fun, combining both energy and warmth, you would do well to choose ________ as the primary color in a product's packaging.

• Orange

• Blue

• Yellow

• Pink

Which of these colors is most closely associated with dependability, trust, competence, and integrity?

• Red

• Blue

• Green

• Purple

Which of these colors is frequently used to convey excitement, energy, passion, courage, and boldness?

• Red

• Yellow

• Blue

• Green

Which of these would generally be the most difficult for a competitor to duplicate?

• Lasting impressions of favorable product experiences

• Manufacturing processes

• Materials sourcing

• Product design details

Although consumers may have fairly good knowledge of the range of prices involved, very few can accurately recall specific prices of products.

• TRUE

• FALSE

Many consumers use price as an indicator of quality and value.

• TRUE

• FALSE