Google Ads

What does "CTR" stand for in Google Ads?

• Click-Through Rate

• Cost-Tracking Revenue

• Conversion Tracking Ratio

• Click-To-Revenue

What is the purpose of a Quality Score in Google Ads?

• To determine ad position

• To measure campaign performance

• To assess keyword relevance and landing page experience

• To calculate return on investment (ROI)

  
  

Which match type in Google Ads allows your ad to show for searches that include misspellings, synonyms, and related searches?

• Exact match

• Phrase match

• Broad match

• Negative match

How can negative keywords help improve ad performance?

• By blocking irrelevant traffic

• By increasing click-through rates

• By expanding keyword reach

• By reducing cost-per-click

What Google Ads tool can you use to research keywords, estimate their search volume, and get bid estimates?  

• Campaign Manager

• Keyword Planner

• Ad Preview and Diagnosis tool

• Ad Extensions Editor

During an audit of a client's existing Google Ads account, what component on the website do we examine to ensure proper conversion tracking?

• Landing page design

• Contact form submissions

• The Tracking code at the back end of the website

• Website loading speed

What type of keyword match type provides the most precise control over which searches trigger your ads?

• Broad match

• Phrase match

• Modified broad match

• Exact match

Which Google Ads campaign type focuses on Targeting all areas of the Google next work such as search, display, shopping and video. Increase sales and awareness.

• Smart Shopping campaigns

• Display campaigns

• Performance Max campaigns

• Video campaigns

What is the difference between "Conversion" and "All conversion" in Google Ads?

• "Conversion" tracks specific actions, while "All conversion" all the conversions that your ads have driven

• "Conversion" tracks only online actions, while "All conversion" tracks both online and offline actions.

• "Conversion" tracks conversions from search campaigns, while "All conversion" tracks conversions from display campaigns.

• "Conversion" tracks individual conversions, while "All conversion" tracks total conversions across all campaigns.

What is the main goal of Google Ads accounts at Numero?

• To increase website traffic

• To improve search engine optimization

• To generate leads and conversions

• To boost social media engagement