Marketing Q1

The activity for creating, communicating, delivering and exchanging offerings that benefit the organization, its stakeholders and society at large is referred to as ____________.

• Marketing

• Advertising and promotion

• CReative planning

• Consumerism

Marketing’s main objective is:

• Satisfying the business, regardless of what the consumer needs

• Satisfying the business and governmental policies

• Satisfying the needs and wants of consumers

• Satisfying the needs of the government

These are human wants that are backed up by buying power.

• Needs

• Demands

• Wants

• Market Offerings

Which one is not a part of the 4 Ps?

• Product

• People

• Price

• Place

Who is the Father of Modern Marketing?

• Philip Kotler

• Peter F Drucker

• Abraham Maslow

• Raymond Kroc

Which of the following best describes Maslow's Hierarchy of Needs?

• A theory proposing that individuals prioritize their needs based on cultural influences.

• A psychological theory suggesting that human needs can be organized into a hierarchy.

• A model proposing that human behavior is solely determined by biological instincts.

• A philosophy advocating for self-actualization as the ultimate goal of human life.

What is the highest level in Maslow's Hierarchy, representing the fulfillment of an individual's maximum potential?

• Esteem needs

• Safety needs

• Self-actualization needs

• Physiological needs

It is traditional approach in marketing which believes that products should be of high quality, of excellent performance, and with innovative features.

• Production concept

• Product concept

• Sales concept

• Traditional concept

It is traditional approach in marketing which focuses on enticing consumers to purchase goods or services.

• Production concept

• Sales concept

• Product concept

• Traditional concept

This concept under contemporary approach gives emphasis on the benefits of the society while earning profits.

• Marketing concept

• Sales concept

• Product concept

• Societal Marketing concept