Market Segmentation Mastery Quiz

Which of the following is an example of demographic segmentation?

• Targeting customers based on their lifestyle

• Dividing the market based on age and gender

• Segmenting customers based on their buying habits

• Grouping customers by their country or city

Psychographic segmentation divides the market based on:

• Income levels

• Geographic location

• Personality traits

• Usage rate

Which of the following is NOT a basis for geographic segmentation?

• Climate

• Population density

• Brand loyalty

• Urban or rural areas

Identifying target customers based on their marital status is an example of:

• Geographic segmentation

• Psychographic segmentation

• Behavioral segmentation

• Demographic segmentation

A company that markets its products differently in urban and rural areas is using:

• Demographic segmentation

• Geographic segmentation

• Psychographic segmentation

• Behavioral segmentation

Segmenting the market based on how frequently customers purchase is an example of:

• Demographic segmentation

• Geographic segmentation

• Psychographic segmentation

• Behavioral segmentation

Which of the following best describes the purpose of market segmentation?

• To increase the market size

• To identify different ways to communicate with different groups

• To reduce the number of products offered

• To increase production costs

A business that targets customers who are interested in sustainable living and eco-friendly products is likely using:

• Geographic segmentation

• Demographic segmentation

• Psychographic segmentation

• Behavioral segmentation