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BUIS4501 TUTORIAL 7

Authored by Nor Ariffin

Business

University

Used 2+ times

BUIS4501 TUTORIAL 7
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25 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is digital marketing?

Selling products and services through telecommunication networks

Selling products and services through physical stores

Selling products and services through traditional marketing channels

Selling products and services through electronic devices

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the 3 pillars of digital marketing?

User-Journey, Digital Platforms, Creative and Content

User-Experience, Digital Channels, Social Media

User-Journey, Digital Channels, Creative and Content

User-Engagement, Digital Channels, Content Marketing

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first stage in the user journey in digital marketing?

Purchase

Awareness

Advocacy

Consideration

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not a digital marketing channel?

Social Media

Television Ads

Paid Search

Organic Search

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the 5 Ds of digital marketing?

Digital Devices, Digital Platforms, Digital Media, Digital Traffic, Digital Technology

Digital Devices, Digital Platforms, Digital Media, Digital Data, Digital Technology

Digital Design, Digital Platforms, Digital Marketing, Digital Technology, Digital Data

Digital Devices, Digital Platforms, Digital Marketing, Digital Traffic, Digital Technology

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the role of social media in e-commerce?

To decrease brand awareness

To limit customer queries

To reduce online followers

To generate online sales

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is m-commerce?

Marketing through social media

Marketing through email

Marketing through traditional media

Marketing through mobile devices

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