BUIS4501 TUTORIAL 7

What is digital marketing?

• Selling products and services through telecommunication networks

• Selling products and services through physical stores

• Selling products and services through traditional marketing channels

• Selling products and services through electronic devices

What are the 3 pillars of digital marketing?

• User-Journey, Digital Platforms, Creative and Content

• User-Experience, Digital Channels, Social Media

• User-Journey, Digital Channels, Creative and Content

• User-Engagement, Digital Channels, Content Marketing

What is the first stage in the user journey in digital marketing?

• Purchase

• Awareness

• Advocacy

• Consideration

Which of the following is not a digital marketing channel?

• Social Media

• Television Ads

• Paid Search

• Organic Search

What are the 5 Ds of digital marketing?

• Digital Devices, Digital Platforms, Digital Media, Digital Traffic, Digital Technology

• Digital Devices, Digital Platforms, Digital Media, Digital Data, Digital Technology

• Digital Design, Digital Platforms, Digital Marketing, Digital Technology, Digital Data

• Digital Devices, Digital Platforms, Digital Marketing, Digital Traffic, Digital Technology

What is the role of social media in e-commerce?

• To decrease brand awareness

• To limit customer queries

• To reduce online followers

• To generate online sales

What is m-commerce?

• Marketing through social media

• Marketing through email

• Marketing through traditional media

• Marketing through mobile devices

What are the advantages of m-commerce for business owners?

• Direct communication

• Slow checkout process

• No valuable customer data

• Limited reach and accessibility

What is the difference between mobile commerce and e-commerce?

• M-commerce is performed through social media, while e-commerce is performed through email

• M-commerce is performed on desktops, while e-commerce is performed on mobile devices

• M-commerce is performed through email, while e-commerce is performed through social media

• M-commerce is performed with the help of mobile devices, while e-commerce is performed on desktops

What are the features of mobile commerce?

• Limited product images

• Slow checkout process

• Detailed product descriptions

• No customer service