Marketing Quiz

Marketing connects what two things?

• Products and Services

• Customers and Products

• Businesses and Advertisements

• Markets and Economies

Where does marketing occur?

• In the marketplace

• Online platforms

• Both in the marketplace and online platforms

• At home

What are some things that can be marketed?

• Products

• Services

• Events

• Experiences

Define marketing:

• The action or business of promoting and selling products or services.

• A process of cooking and preparing food.

• The study of historical events and movements.

• A branch of mathematics dealing with shapes and their properties.

What is the role of marketing information management?

• To manage customer relationships

• To gather, analyze, and distribute information related to market, competitors, and marketing campaigns

• To design and manage product packaging

• To handle financial transactions for marketing activities

What is the role of distribution?

• To store products until they are needed

• To transport products from the manufacturer to the consumer

• To market products to consumers

• To facilitate the exchange of goods between buyers and sellers

What is the role of financing?

• To provide funds for personal or corporate use

• To create laws and regulations

• To design financial software

• To conduct audits and assessments

What is the role of product/service management?

• To manage the development, marketing, and sale of products or services

• To provide customer support for products or services

• To handle the financial aspects of a company

• To oversee the company's IT infrastructure

What is promotion?

• A process of moving a product from concept to customer

• A marketing strategy to increase product visibility

• An increase in an employee's rank or job position

• A type of advertising campaign

What is pricing?

• The process of determining what a company will receive in exchange for its products

• A method of recording financial transactions

• A strategy for effective communication

• The act of distributing products to consumers