Netflix history

Who did not co-found Netflix in August of 1997?

• Reed Hastings

• Mark Randolph

• Larry Page

What was the initial strategy of Netflix regarding DVDs?

• To focus on selling music CDs

• To sell DVDs to customers

• To offer free rentals to DVD player purchasers

• To bet on DVDs replacing VHS

When did Netflix open its virtual doors for business?

• April 1998

• March 1999

• July 1999

• December 1998

What was the first significant innovation introduced by Netflix in September of 1999?

• Late fees and due dates

• DVD rental by mail

• Unlimited subscription plan

• Netflix marquee program

How did Netflix differentiate itself from other online startups in the late 90s?

• By being super easy and consumer-friendly

• By focusing on selling physical DVDs

• By using traditional distribution chains

• By offering free music downloads

What triggered the idea of Netflix co-founders to start the company?

• Racking up late fees at Blockbuster

• Reading about Amazon's business model

• Working at a software company

• Discovery of digital versatile disc technology

How did Netflix test the feasibility of their DVD rental idea?

• By selling DVDs online

• By launching a pilot program in major cities

• By partnering with Hollywood video stores

• By sending a CD in a greeting card envelope

What was the reason behind Netflix's decision to stop selling DVDs in December of 1998?

• To reduce costs of stocking DVDs

• To partner with Amazon

• To focus on DVD rentals by mail

• To shift to selling music CDs

Who invested $2.5 million to get Netflix off the ground?

• Reed Hastings

• Mark Randolph

• Jeff Bezos

• Larry Page

What was the main challenge faced by Netflix in safely shipping discs to customers?

• Overcoming logistical challenges of VHS tapes

• Using a single first-class stamp

• Designing a suitable mailing package

• Including a stamped return envelope