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Marketing logistics involves which of the following distribution flows?

• outbound and inbound only

• outbound, inbound, and reverse

• inbound and reverse only

• outbound and reverse only

logistics controls the movement of products from

points of production to consumers.

• Inbound

• Reverse

• Outbound

• Vertical

Which of the following is NOT an area of responsibility for a logistics manager?

• information systems

• warehousing

• inventory

• promotions

Which of the following innovations has created opportunities for significant gains in distribution efficiency?

• tying agreements

• customer relationship management

• Web-based logistics systems

• contractual vertical marketing systems

To reduce inventory management costs, many companies use a system called ________, which involves carrying only small inventories of parts or merchandise, often only enough for a few days of operation.

• just-in-time logistics

• reduction-inventory management

• supply chain management

• economic order quantity

Through the use of ________, or "smart tag" technology, a company is able to locate a product's exact position within the supply chain.

• VMS

• PRM

• IT

• RFID

Which of the following transportation modes is used for digital products?

• trucks

• rail

• the Internet

• air

Which type of vertical marketing system (VMS) gives an organization more control over both production and resale of its products, while at the same time increasing the organization's capital investment and its fixed costs?

• corporate

• conventional

• administered

• horizontal

A manufacturer that uses a third-party logistics provider to fulfill all of its logistics need is using a(n) ________.

• direct marketing channel

• conventional distribution channel

• corporate vertical marketing system

• horizontal marketing system

• franchise organization

Which of the following is NOT a typical supply chain member?

• resellers

• customers

• intermediaries

• government agencies

• raw materials supplier