MKGT ch10 1/2
Authored by Kevin Tordella
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University
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
everything, both favorable and unfavorable that a person receives in an exchange
product
convenience product
shopping product
specialty product
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
a relatively inexpensive item that merits little shopping effort
convenience product
shopping product
specialty product
product item
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
a product that requires comparison shopping because it is usually more expensive than a convenience product ans is found in fewer stores
shopping product
convenience product
specialty product
unsought product
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
a particular item for which consumers search extensively and are very reluctant to accept substitutes
specialty product
shopping product
convenience product
unsought product
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
a product unknown to the potential buyer or a known product that the buyer does not actively seek
unsought product
specialty product
shopping product
convenience product
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
a specific version of a product that can be designated as a distinct offering among an organization’s products
product item
product line
product mix
product mix width
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
a group of closely related product items
product line
product item
product mix
product mix width
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