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Marketing Promotional Mix

Authored by Frank Hufnagel

Business

12th Grade

Used 4+ times

Marketing Promotional Mix
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16 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is NOT a component of the promotional mix?

Advertising

Public Relations (PR)

Product Design

Sales Promotion

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main purpose of the promotional mix?

To reduce the cost of products

To increase the number of employees

To increase the CEO's salary

To differentiate from competitors and increase sales

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a direct marketing method mentioned?

Television advertisements

House visits by representatives

Cold calls

Sales without advertising

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does a company risk by not promoting its product properly?

Too much publicity

Product failure and lack of sales

Overproduction

Employee dissatisfaction

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first step in building a suitable promotional mix for a company?

Defining the right target audience

Determining the budget

Choosing the promotional channels

Creating the content for promotion

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of 'sales promotion'?

A sponsored post on social media

A press release in a newspaper

A billboard advertisement

A 50% discount on the second package of flour

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What should companies do if they find one promotional channel is more effective than others?

Stop using all other channels

Ignore the data

Reduce the overall budget

Increase investment in the most effective channel

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