Marketing Promotional Mix

What is NOT a component of the promotional mix?

• Advertising

• Public Relations (PR)

• Product Design

• Sales Promotion

What is the main purpose of the promotional mix?

• To reduce the cost of products

• To increase the number of employees

• To increase the CEO's salary

• To differentiate from competitors and increase sales

Which of the following is NOT a direct marketing method mentioned?

• Television advertisements

• House visits by representatives

• Cold calls

• Sales without advertising

What does a company risk by not promoting its product properly?

• Too much publicity

• Product failure and lack of sales

• Overproduction

• Employee dissatisfaction

What is the first step in building a suitable promotional mix for a company?

• Defining the right target audience

• Determining the budget

• Choosing the promotional channels

• Creating the content for promotion

Which of the following is an example of 'sales promotion'?

• A sponsored post on social media

• A press release in a newspaper

• A billboard advertisement

• A 50% discount on the second package of flour

What should companies do if they find one promotional channel is more effective than others?

• Stop using all other channels

• Ignore the data

• Reduce the overall budget

• Increase investment in the most effective channel

What could be a consequence of contradictory messages in different promotional channels?

• Increased sales

• Decreased production costs

• Customer confusion and distrust

• Higher employee morale

Why is designing an effective promotional mix important for a company?

• To ensure all employees are busy

• To make the CEO famous

• To achieve maximum results with less budget

• To increase the number of competitors

What is the role of advertising in the promotional mix?

• To directly sell products to customers

• To make cold calls to potential customers

• To build relationships with customers and promote products

• To offer discounts and coupons